Aaron Merchant

Aaron Merchant currently serves as the Sr. Manager of Business Development for the Americas at Points, where strategic advice is provided to loyalty program partners in driving revenue and engagement. With a strong background in business development, Aaron has previously held roles that included managing partnerships in the Asia Pacific region and coordinating sales processes on a global scale. Prior experience includes financial management at Dalhousie Gazette, where oversight of financial operations and client relationships was key, alongside a role in business development focused on enhancing readership and campus presence. Additionally, early career experience includes training new sales hires at President's Choice Financial. Aaron holds a Bachelor of Management in Leadership and Organizational Studies from Dalhousie University.