Poste Italiane
Elisa Franzini is an accomplished professional with extensive experience in digital channel management, design, and innovation, currently serving as the Head of Digital Channel Management at Poste Italiane since January 2015. In this role, Elisa specializes in analyzing user behavior on digital channels to enhance user experience, conversion rates, and customer journey fluidity. Previously, Elisa held multiple leadership positions at Poste Italiane, including Head of Digital Design and Digital Strategy & Innovation Manager, where strategic digital initiatives and co-creation activities were prioritized. Experience also includes business development at Postecom S.p.A. and project management roles in both public administrations and universities. Education includes degrees in communication sciences from Sapienza Università di Roma and participation in executive programs at MIP Politecnico di Milano focused on digital innovation management.
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Poste Italiane
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Poste Italiane SpA is an Italy-based postal services provider. The Company offers mail collection and delivery, printed matter and parcels, telegrams, express mail and online services. It is engaged in financial and payment services, including post office current and savings accounts, post office interest-bearing bonds, national and international money orders and currency exchange services. The Company's activities are divided into four operating segments. The Postal Service and Commercial Service includes correspondence, express delivery, logistics, parcel and philately. The Financial Service combines the activities of banking services. The Insurance Service includes the activities of Poste Assicura SpA, Poste Vita SpA and its subsidiaries. The Other Service includes the activities of Poste Mobile SpA and the Consortium for the phone services of Mobile Phone ScpA. The main shareholder of the Company is the Italian government.