Primal Pet Group
Matthew Pirz serves as a Member of the Board of Directors for Primal Pet Group since January 2021 and was previously the President of Primal Pet Foods from May 2012 until December 2024, where responsibilities included overseeing commercial operations in sales, marketing, and new product development. Prior to joining Primal Pet Foods, Matthew Pirz held various roles at WellPet from March 2008 to May 2012, culminating as Chief Strategy Officer, and achieved significant accolades such as the 2011 WellPet Sales Excellence Award and the 2010 Distributor Business Manager of the Year. Early in career, Matthew Pirz was recognized with the 2009 WellPet President's Award while managing a sales team in the North Western United States. Educationally, Matthew Pirz attended Stony Brook University from 1991 to 1993.
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Primal Pet Group
Primal Pet Group is a leading manufacturer of raw and gently prepared foods, treats, chews, and supplements for pets. The company is committed to giving dogs and cats the life they deserve by rethinking what they eat and offering innovative solutions that are built with purpose and backed by research. The premium portfolio of brands includes Primal Pet Foods (primalpetfoods.com), which pioneered the raw and fresh pet food category, and Himalayan Pet Supply (www.himalayan.pet), which is known for creating the original Himalayan Dog Chew and establishing a new category of dog chews in the United States. The Primal Pet Group portfolio also includes Prairie Dog Pet Products (prairiedogpetproducts.com), Primal Pets Health Supplements (primalpets.com) and EcoKind Treats & Chews (ecokindpettreats.com). Primal Pet Group company operates state-of-the-art manufacturing facilities in California, Colorado, Texas, and Washington, and is focused on using production processes that best retain the natural nutrition of quality ingredients. For more information, visit: PrimalPetGroup.com.