Primark
Andy Mould is a seasoned digital marketing professional with extensive experience in leading digital campaigns and e-commerce strategies across various industries, including retail and travel. As the Senior Digital Campaign Manager at Primark since August 2023, Andy oversees global paid media campaigns. Previous roles include Digital Campaign Manager and E-commerce Lead at Simba Sleep, where Andy focused on traffic and conversion for the top-rated mattress brand. At Wiggle, from 2015 to 2022, Andy served as Head of Digital Marketing, managing a significant budget and driving substantial revenue growth through in-house digital marketing strategies. Additionally, Andy has held various positions at Carnival UK and P&O Cruises, contributing to the development and execution of integrated digital marketing strategies. Andy holds a Bachelor's Degree in Leisure Marketing from Bournemouth University and a Professional Post Graduate Diploma from the Chartered Institute of Marketing.
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Primark
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Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.