Primavera Sound
Marta Pallarès Olivares is the current Head of PR for International at Primavera Sound. Marta has held this position for 6 years and 6 months and is responsible for defining the communication strategies for the company with a focus on its international image. This includes managing relationships with foreign press and journalists, searching for the best exposure for the event, and helping to develop new audiences and media partnerships. Pallarès Olivares is also the official spokesperson for the festival in media events and conferences. Prior to their work at Primavera Sound, they were a Music Content Creator at Company Cue for 7 years and 7 months, a Music Journalist at Rockdelux for 10 years and 4 months, a Music Journalist at Red Bull Panamérika for 4 years and 1 month, the Culture Product Manager at Atrápalo México for 7 months, and the Marketing Director at Casete Agricultura Digital for 1 year and 11 months.
Marta Pallarès Olivares has a degree in journalism from Universitat Autònoma de Barcelona, and they also have a master's degree in cultural journalism from Universitat de Girona. Marta has taken various courses in music and cinema criticism from Universitat Pompeu Fabra, and they have also completed a course in online music marketing from Berklee College of Music. Marta is proficient in English, having achieved a level C2 in the EF Standard English Test.
The colleagues that work with Marta Pallarès Olivares are: Alex Nikolov, Alex T, Pol Gago Guilera, Maite Amat Vendrell, David Parcerisa, and Daniel Fletcher.
Primavera Sound
Primavera Sound is a Barcelona-based music promotion company that has, since its modest beginnings, developed a strong commitment to music so that spectators from different generations can enjoy the experience of live music to the full. This is clearly reflected in the innovative quality of its events, that exude coherence, eclecticism and the love of risk taking and are characterized by its unmistakeable artistic line strongly influenced by rock, pop and the most underground tendencies of dance music. Its festival Primavera Sound, that has taken place in Barcelona since 2001, has consolidated itself as a model reference for urban festivals that is internationally considered as an unmissable musical event. In parallel to this main event, PrimaveraPro has also taken off. An international meeting aimed at professionals from the music industry that in only five years has become an international reference for the independent music industry. Its programme comprises talks, conferences, workshops, showcases, meetings, etc. NOS Primavera Sound is Primavera Sound’s Portuguese counterpart and it has taken place in the city of Porto since 2012. The event has grown with every edition confirming the expansion of the Primavera spirit beyond our borders. Moreover, the indoor festival Primavera Club that takes place every autumn in different venues around Barcelona offers the occasion to discover artists that represent what the organisers see as the immediate future of the music scene. The Barcelona company also organises national and international band tours around Spain and has included in its multidisciplinary proposal the label El Segell del Primavera, that has around 15 artists and bands associated with it and has already released over twenty records, and La Botiga del Primavera Sound, in the historic Born district, in which vinyl lovers can find a choice selection of references as well as books, music DVDs, gadgets, gifts and merchandising.