Primo Brands
Kristy Jobe is a seasoned professional in brand strategy and consumer insights, currently serving as the Director of Brand Strategy & Insights at Primo Brands since November 2023. Jobe has been a member of Women In Research (WIRe) since January 2021. Previously, Jobe held key positions at Cirkul as Director of Consumer Insights & Analytics from October 2021 to October 2023, and at Bloomin' Brands, Inc., from March 2014 to October 2021, where roles included Director of Growth Innovation & Partnerships, Manager of Strategy & Consumer Insights, and Senior Strategy & Market Intelligence Analyst. Jobe’s career began at HBO, where positions included Senior Strategy & Programming Research Analyst and Strategy & Programming Research Analyst, after a role as a Research Analyst at Discovery Communications. Jobe earned an MBA in Business/Marketing and a BBA in Marketing from Florida International University, completing the latter in 2011.
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Primo Brands
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Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, Press Release premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.