Procam International Private Limited
Shveta Mehra is an accomplished professional with extensive experience in business development and marketing across various industries. Currently serving as Vice President of Business Development at Procam International Private Limited and as Business Head at Glassbox, Shveta also co-founded Viewise Media Pvt. Ltd., where Shveta holds the title of Co-Founder and Vice President. Previous roles include Associate Director at Future Media India Pvt. Ltd., where Shveta managed a high-performing sales team and drove significant revenue growth, and Associate Managing Consultant at Alchemist Marketing & Talent Solutions, focusing on building corporate relationships. Educational qualifications include a PGDMM in Marketing from Times School of Marketing and a degree from Chaudhary Charan Singh University.
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Procam International Private Limited
Procam International is a pioneer in the Sports Management industry in India. Since its inception in`1988, Procam has been the driving force behind the growth of this sunrise industry in India, and specializes in hosting holistic sports events, sports consultancy, and also has a rich history in live television programming. Envisioned by founders Anil and Vivek Singh and with their astute planning and execution, Procam has embodied a track record of conceptualizing and promoting over 100 international events across a variety of sports. These events have elicited the participation of the highest caliber of athletes, as well as huge public interest and attendance. Procam was also the sole visionary of building a running community in India and focused on organizing different distance running movements. The Procam’s International Big 4- Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to redefine, the health, fitness, and charity paradigm of our country.