Alfredo Colas

Senior Vice President, Data, Analytics, Artificial Intelligence And IT Innovation at Procter & Gamble

Alfredo Colas has extensive experience in data and analytics leadership, currently serving as Senior Vice President at Procter & Gamble since September 1996, where roles have included overseeing Digital Go-To-Market and Agile & DevOps initiatives, as well as serving as North America CIO & Business Services Leader. Previous positions at Procter & Gamble also encompass Global Customer Solutions Director and CIO roles in various regions. Earlier experience includes a tenure as Business Operations Manager at Hewlett Packard from June 2005 to August 2006. Educational qualifications include degrees in International Business & Marketing from Universidad Pontificia Comillas and Northeastern University, along with a degree in Business Administration and Management from the University of Toronto - Rotman School of Management.

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Cincinnati, United States

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.