Programmads
Jo Delannoy is an experienced professional in digital marketing and business development, currently serving as Partner - Trading Director EMEA and Partner - Business Development Director at Programmads since January 2020. Delannoy also owns Adletik and has been a lecturer in Data Driven- and Programmatic Marketing at Solvay Brussels School of Economics and Management and Digital Marketing at IHECS. Previous roles include significant positions at Google, where Delannoy led Diversity and Inclusion initiatives and managed the Google Marketing Platform in Belgium. Additional experience includes leadership roles at Sanoma, BEWEB, DPG Media, Hi-Media, and Adlink, encompassing sales management and strategic account management. Education was pursued at HUB-KUBrussel.
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Programmads
We provide MadTech tools and related services to help our clients increase the efficiency and performance of their Digital Marketing. We are preferred partner for Google Marketing Platform and Amazon Ad Tech. If you are in digital marketing today – this goes for brands as well as for agencies – we believe that there are four main areas to focus on (see below), in order to improve and future-proof your Digital Marketing activities. CAPTURE: We help you to collect high quality data across your website, apps and advertising campaigns to provide you with all the necessary details so you can focus on generating more leads, sales and profits. CONNECT: we help you connect and centralize your various sources of data, and we build and maintain robust and reliable data pipelines towards your customer experience platforms. ANALYSE: using advanced analytics techniques and machine learning algorithms we analyze your clients' behavior to improve their experience AMPLIFY: we put your data to work to provide your clients with the experiences they have come to expect in today's digital age. From the experiences they have on your website and apps, to those they have with your ads.