Proov
Alyssa Stouffer is an experienced professional in customer experience and small business management, currently serving as a Customer Experience Associate at Proov since November 2023. Previously, Alyssa owned and operated Salon 2200 from January 2012 to December 2023. Additional experience includes serving as an Instructor at Paul Mitchell Schools from July 2013 to June 2015, and holding project management and coordination roles at DPSciences from February 2011 to July 2013. Earlier in the career, Alyssa worked as a Lead Certified Trainer at The Fox & Hound Wood Grill & Tavern and Banquet Facility from January 2008 to September 2011. Educationally, Alyssa completed an Advanced Cosmetology program at the Cincinnati Academy Paul Mitchell Partner School between 2009 and 2010.
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Proov
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Proov offers a suite of in vitro diagnostics to provide fertility insights throughout the entire menstrual cycle. When paired with the free Proov Insight app, Proov's easy, at-home pee tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy. Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages. Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter. Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.