Aaron Chua

The ProVeg Incubator, backed by ProVeg International, is the world's first and leading acceleration programme for alt-protein startups. We are shaping the future of food by exclusively supporting pioneering startups that are developing disruptive alternatives to animal-based products and services. Since its launch in November 2018, the ProVeg Incubator has worked with 100+ startups from all over the world, helping them to raise more than €450 million and launch products in over 15,000 stores. Our mission is to reduce the global consumption of animals by 50% by 2040.