Karlene Palmer-McLeod

Karlene Palmer-Mcleod is a seasoned marketing professional with extensive experience in experiential marketing and brand management. Currently serving as the Senior Experiential Marketing Manager at Proximo Spirits since November 2021, Karlene leads national sports sponsorship activations and music events while developing an experiential ROI measurement system. Previous roles include Account Director at The Mixx, Director of Experiential Marketing at STRONG Outdoor, and Brand Manager for Tequila and Mezcal at Stoli® Group. Karlene's expertise encompasses creative strategy development, client relationship management, and project management across various prestigious brands and events in the luxury spirits and entertainment industries. Karlene holds a BSc in Sports Science from Loughborough University.