Ben Leet

Market research data deserves a seat at the strategy table — but its architecture is stuck in the 1990's. Built for legacy tabulation tools, today’s survey data is siloed, fragmented, and messy. It doesn’t speak the same language as customer, financial, or marketing data and the process around it is broken —  too often, the only person who can truly work with it is your hero analyst. If your data strategy relies on people over process and patchwork over structure, you're not just behind — you're building your future on yesterday’s tools. We're here to change that.​