Purple
Daniela O'Brien is an experienced legal professional currently serving as a Consultant Solicitor at Woodstock Legal Services since January 2023 and as General Counsel at Purple since September 2021. Since November 2021, Daniela has also been a School Governor at Buxton Infant School. Prior roles include Commercial Lawyer at Co-op (January 2019 - September 2021), Commercial Regulatory Lawyer at Co-op Insurance (February 2016 - January 2019), and In-house Solicitor at Leeds Building Society (June 2015 - January 2016). Daniela's earlier career includes positions at Walker Morris LLP and DWF, specializing in regulatory compliance, health and safety prosecutions, and professional disciplinary defence. Daniela's education includes a GDL and LPC from BPP Law School and a First Class BA Hons in English & Linguistics from The University of Manchester.
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Purple
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Many organizations are blind to what is happening in their physical venues when compared to their digital counterparts such as e-commerce or websites. Purple provides the industry’s most comprehensive, flexible, and proven indoor location services platform to increase revenues and reduce costs, by helping physical spaces to thrive. With a partner network of over 150 industry specialists, we deliver unmatched service to more than 1 million users per day, across more than 100 countries. Our reach extends to renowned names like Walmart, AENA Airports, University Hospitals, NHS, McDonald's, and Michael Kors, making us the go-to choice for industry leaders seeking innovation and growth.