Purple Strategies
Kevin Zier has a diverse and extensive work experience in the advertising and creative industry. Kevin is currently the Managing Director and Executive Creative Director at Purple Strategies since April 2021. Prior to this, they worked as the Executive Creative Director at Edelman from December 2019 to March 2021. Before that, Kevin was the Creative Director at Purple Strategies from July 2015 to November 2019.
Kevin's career began in 2000 at Leo Burnett, where they held multiple roles over the years. Kevin started as a Copywriter and worked on accounts such as Philip Morris and the U.S. Army. Kevin then became an ACD/Copywriter, contributing to projects for clients like U.S. Army, Allstate Insurance, P&G, and Nintendo. From there, they advanced to the position of VP/CD/Copywriter/Creative Integration Lead, overseeing various campaigns. Kevin's tenure at Leo Burnett lasted from 2000 to July 2015.
Overall, Kevin Zier has demonstrated their expertise and leadership in creative roles throughout their career, contributing to the success of various advertising agencies and brands.
Kevin Zier attended multiple educational institutions throughout their academic journey. In 1992, they enrolled at The University of Georgia, where they pursued a field of study in Business Administration, Management, and Operations. In the subsequent year, Kevin transferred to the University of Mississippi to study Journalism. However, their time at the University of Mississippi was brief, as they attended from 1993 to 1994. In 1994, Kevin began studying English Language and Literature, General at Kennesaw State University, where they remained until 1996. Finally, from 1998 to 2000, Kevin attended The Creative Circus, focusing on copywriting for their degree.
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Purple Strategies
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Purple Strategies brings together strategists and communication specialists from across the political spectrum. And with our experience, we’re equally at home inside or outside the Beltway. We also pride ourselves on understanding our clients’ culture and working collaboratively with their team. From designing a comprehensive message strategy toopinion research, integrated advertising, media relations and grassroots outreach, Purple provides a unique perspective on public affairs and the highest level of service and expertise.Why Purple? In our fast-moving, high information society, public attitudes are constantly shifting in ways difficult to predict – and even more difficult to influence. For corporations and trade associations, it’s more important than ever to respond strategically and communicate values that are aligned with society’s expectations. Adding to the challenge, economic uncertainty is fueling an intense partisanship that colors perceptions of issues and events. Increasingly, companies are being drawn into the arena – and subjected to scrutiny – in ways never anticipated even a few short years ago.But for strategists grounded in the dynamics of political campaigns, this kind of conflict and volatility is familiar territory. Recognizing the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies.