Qiddiya
Shoaib Ahmed currently serves as the Executive Director of Finance for the Qiddiya project, the world's largest entertainment city in Riyadh, and as Transformation Lead at Saudi Entertainment Ventures, which is investing over $13 billion in integrated entertainment locations across Saudi Arabia. Additionally, Shoaib holds the position of Principal at Coiled Essentials, focusing on business elevation, and has previously held senior roles at Careem, including Vice President & Corporate Controller. Further experience includes positions as CFO for Ecommerce at TCS Private Limited, Financial Controller at Wunderman Thompson, and Vice President & Head of Strategic Finance at Soneri Bank Limited. Shoaib's career began at PwC, where Chartered Accountant training occurred. Educational qualifications include a Chartered Accountant degree from The Institute of Chartered Accountants of Pakistan.
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Qiddiya
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Qiddiya Investment Company (QIC) is driving the development of Qiddiya, the capital of Entertainment, Sports and Culture. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom.