QSRP
Andrea Rossi is an experienced marketing professional with a strong background in digital channels, eCommerce, and CRM. Currently serving as Group CMO and Group Head of Digital Channels at QSRP since May 2021, Andrea manages digital strategies across multiple brands, including Burger King and Dunkin, in seven countries and over 1,000 stores. Prior to this role, Andrea was Head of Digital: CRM & eCommerce at Nestlé Nespresso SA, leading the digital communication team in Italy. Additional experience includes CRM Manager at Autogrill and eCommerce Manager at Gruppo Mondadori. Andrea holds multiple degrees, including a management program at SDA Bocconi and a Bachelor's degree in Marketing Management from Università Cattolica del Sacro Cuore.
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QSRP
QSRP is a young & creative platform fully dedicated to delivering great food experiences to our 100 million customers annually through our 1,000+ restaurants and 6,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of Burgers through our US-style Burger King and Belgian-rooted Quick restaurants, French style O’Tacos as well as sustainable certified seafood at NORDSEE & Go! Fish. QSRP generates EUR 1,3B in systemwide sales within the quick service restaurant sector and is ideally positioned for both organic as well as external growth through acquisitions. We strongly believe we can position ourselves as a leader within the QSR sector by successfully leveraging our know-how, digital solutions and food technology through the diverse capabilities of our multi-national teams. This dynamic mindset defines our clear direction and underpins the purpose of creating QSRP.