Qualtrics
Lucía López Otal is a Senior Project Manager and Localization Quality Lead at Qualtrics, where responsibilities include leading a language quality management program and managing global localization projects to enhance content accessibility for enterprise clients. Prior to this, Lucía held various roles at Qualtrics, including Project Manager for localization initiatives, and operated a consulting business focused on language and localization services. Lucía's professional experience also includes an internship in marketing activation at adidas and an education background that features multiple degrees in Translation, International Management, and Education from institutions such as the University of Limerick and Universidad de Granada. Notable achievements include developing localization frameworks and managing high-quality localization workflows to support global operations.
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Qualtrics
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Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.