John Postlethwaite

RSI is the first full-service marketing agency dedicated exclusively to the Pickleball and Padel tennis marketplace. Padel is a global phenomenon with more than 25 million players worldwide. In the UK, the sport already boasts 900 courts and over 60,000 regular players — figures set to multiply with continued infrastructure investment. Pickleball is growing at an extraordinary pace, with 30 million players in the U.S. and surging popularity in India, China, Australia, Spain, and the UK. Pickleball England estimates 35,000 regular UK players, with projections of one million within five years, driven by easy access through existing sports halls and badminton courts. RSI has been built to support this explosive growth — helping brands, clubs, and events navigate the unique opportunities and challenges these sports present. Our team brings a proven track record across global properties including parkrun, badminton, the Premier League, WSL, table tennis, NFL, IPL, Tour de France, F1, and Speedway. From building world-class leagues to launching standout brands and events, we are united by a mission to grow the next generation of racquet sports through creativity, connection, and impact.