Raizen
Laura Viyuela is a seasoned marketing professional with extensive experience in category management and product innovation. Currently serving as Category Marketing Manager at Raízen, Laura is responsible for strategic planning and oversight of various marketing functions for light vehicle consumers. Previously, Laura held roles at BRF where accomplishments included managing cold cuts and spreads brands, significantly contributing to market share growth and financial results. Laura's earlier experience includes demand planning positions at Colgate Palmolive and Unilever, focusing on S&OP processes and SAP implementation. Laura holds an MBA in Marketing & Branding from FIA and a degree in Production Engineering from Universidade Presbiteriana Mackenzie, along with additional certifications in Green Belt Statísticas and APICS CPIM.
Raizen
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Raizen is an integrated energy company. A true green champion. A global benchmark in bioenergy, they are leading the energy transition and reshaping the future of energy. They are among the largest private business groups in Brazil and their team is their biggest differential: around 29,000 employees and 15,000 business partners throughout the country. Originating in Brazil, they also work in Argentina and have the ambition to win the world. They propel the people and the country with energy solutions. Energy is their business, and is in their name.