RAPP
Eduardo Garcia has a strong background in analytics and marketing science. Eduardo held the position of Director of Analytics at RAPP starting in 2023. Prior to that, they were the Director of Marketing Science at Kantar from 2019 to 2023. Eduardo also worked as the Director of Marketing Analytics at Target Data from 2018 to 2019 and as the Manager of Analytics and Modeling at Eyeview from 2016 to 2018. Eduardo's early experience includes managerial positions at Groupon, Tribune Direct, and Edline. Eduardo also spent five years at The Nielsen Company as a Research Statistician, specializing in delivering ad hoc solutions and effectively communicating complex processes. Overall, Eduardo has a broad range of experience in data analysis, statistical modeling, and marketing optimization.
Eduardo Garcia completed a Master of Science degree in Applied Statistics from DePaul University during the years 2010 to 2014. Prior to that, they obtained a Bachelor of Science degree in Statistics from the University of Illinois Urbana-Champaign between 1999 and 2005.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.