Reactive Reality
Claire Estebanez, CPA, has a diverse work experience spanning various industries and roles. Claire is currently the Head of Finance & HR at Reactive Reality, a company specializing in Augmented Reality. In this role, Claire is responsible for overseeing the finance and HR functions of the company. Prior to joining Reactive Reality, they held the same position at Panthronics AG, from March 2020 to June 2021.
Claire's career also includes academic and research experience. Claire worked as a Scientific Researcher and PhD Student in Tax at Karl-Franzens-Universität Graz from April 2015 to March 2020. Before that, they gained valuable international tax experience at Caterpillar, where they worked from May 2004 to June 2010.
Early in their career, Claire served as a Branch Manager at West Bromwich Building Society from January 1997 to September 2000.
With their extensive background in finance, HR, tax, and management, Claire demonstrates a strong ability to adapt to different industries and roles.
Claire Estebanez, CPA, has an extensive education history. Claire obtained their Doctor of Philosophy (PhD) degree in Taxation from Karl-Franzens-Universität Graz, where they studied from 2015 to 2020. Before that, they completed a Master of Science (MST) degree in Taxation from the University of Illinois Urbana-Champaign, attending from 2008 to 2009.
Claire also holds a Master of Science (MS) degree in Accounting from Bradley University, which they obtained from 2004 to 2006. Claire'sundergraduate education includes a Bachelor of Science (BS) degree in Accounting from the same university, where they studied from 2000 to 2004.
In addition to their comprehensive educational background, Claire Estebanez has obtained the Accountant/Certified Public Accountant (CPA) certification from The Illinois CPA Society (ICPAS). Specific details about when they obtained this certification are not provided.
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Reactive Reality
Reactive Reality is the leading augmented reality (AR) provider in e-commerce. Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. It transforms a brand or retailer’s product photos into smart AR assets which online shoppers can try on their own avatars. PICTOFiTavatars are photorealistic depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT.In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture millions of garments and accessories, shoes and bags in a matter of minutes.Headquartered in Graz, Austria with offices in San Francisco, California and Tokyo, Japan, the team is 50 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Hugo Boss, and it is an active partner of Microsoft and the London College of Fashion.The company’s board is made up of business and scientific advisors that are assisting in growing the company. These include: John Heugle, the CEO of ams AG, and a director at Google X, the innovation arm of Google; Stefan Thomke, an authority on the management of innovation and the William Barclay Harding Professor of Business Administration at Harvard Business School; and Christian Ramsauer, a former McKinsey consultant turned Head of the Institute of Industrial Engineering and Innovation Research as well as Head of the Institute of Production Science and Management at the Graz University of Technology.