REC Ltd
Ashish Rao K has extensive experience in business development and marketing, currently serving as Deputy General Manager at REC Limited since May 2010, with prior roles including Chief Manager and Manager in the same field. Responsibilities at REC Limited encompass managing a nationwide outreach program for the SAUBHAGYA electrification initiative, overseeing marketing communications, public relations, and developing digital solutions for government projects. Before REC Limited, Ashish completed a marketing internship at Technopak Advisors, focusing on consumer behavior during the global slowdown, and worked as a Software Engineer at Accenture, specializing in financial services. Ashish holds a PGDM in Brand Management from MICA and a B-Tech in Electronics and Communications from Jaypee University, along with Management Development Programs from the Indian Institute of Foreign Trade and the Indian Institute of Management, Lucknow.
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REC Ltd
REC Limited, formerly Rural Electrification Corporation Limited, is engaged in other financial services and activities-other Credit granting. The Company provides finance to power sector. It finances and promotes rural electrification projects all over the country. It provides financial assistance to State Electricity Boards, State Government Departments and Rural Electric Cooperatives for rural electrification projects as are sponsored by them. It provides loan assistance to state electricity boards (SEBs)/State Power Utilities for investments in rural electrification schemes through its corporate office located at New Delhi and over 20 field units, which are located in most of the states. It has sanctioned approximately 580 transmission and distribution schemes, which include primary power evacuation schemes associated with generating plants, system improvement schemes, including feeder segregation schemes, bulk loan schemes and intensive electrification schemes.