Red Bull Media House
Luis Castello is a seasoned communications professional with extensive experience in marketing and public relations across multiple industries. Currently serving as the Senior Communications Manager for Red Bull Media House, Luis has previously held roles as an Account Supervisor at ICF Next, where significant marketing campaigns for Molson Coors’ brands were developed, resulting in widespread media coverage and impressive impressions. At Flowers Communications Group, Luis led media relations for the Miller Lite Tap the Future program and secured coverage in major outlets. Earlier experience includes strategic PR initiatives for Bellator Fighting Championships through Alpaytac Marketing Communications, alongside roles in social media strategy and event planning. Luis holds a degree in Marketing Communication from Columbia College Chicago and has further education from Second City and Tecnológico de Monterrey.
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Red Bull Media House
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Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.