Craig Vanetten

Craig VanEtten is an experienced data science professional currently serving as the Director of Data Science at Red Bull since February 2025. Prior to this role, Craig held the position of Director of Data Science and Sr. Data Scientist at Nike from March 2018 to February 2025, achieving significant financial results through sales forecasting and price elasticity modeling. Earlier experience includes roles as a Data Scientist at GEGE and a Data Analyst at GE Power & Water, where Craig developed B2B solutions and ensured data quality across enterprise-wide datasets. Additionally, Craig began a career at AT&T, progressing from Financial Analyst to Business Manager, leading initiatives that enhanced operational accuracy and efficiency. Craig holds a Master’s degree in Predictive Analytics from Northwestern University and a Bachelor's degree in Finance/Economics from Indiana University Southeast.