Kiere Shaffer

Kiere Shaffer is an accomplished marketing professional with extensive experience in lifecycle marketing and creative design. Currently serving as the Senior Lifecycle Marketing Manager at Red Sift since March 2024, Kiere previously held the position of Revenue Marketing Campaign Manager at LaunchDarkly, focusing on B2B SaaS lifecycle email campaigns. Kiere's background includes significant roles such as Principal Creative at Lucid Creative Studios, where visual concepts were developed to inspire and inform, and Marketing Front End Designer at TradeSmith, LLC, specializing in direct response marketing campaigns. Additionally, Kiere has experience as a Frontend Developer for highly regulated email campaigns in the life sciences sector and has contributed to various projects in email design and cross-functional collaboration, ensuring best practices in UX/UI. Kiere's education includes a BFA in Art and Graphic Design from Minnesota State University Moorhead.