RedCloud
Lee West currently serves as the Chief Sales Officer at RedCloud since July 2023. Prior to this role, Lee held the position of Chief Revenue Officer at WorkBuzz from October 2022 to July 2023. A significant portion of Lee's career was spent at M-Brain Global, where Lee worked as Chief Commercial Officer from May 2014 to October 2022, overseeing global operations and implementing strategies for growth and profitability. Earlier experiences include serving as Head of Sales at Mighty Deals/Money Expert, managing a team for sales performance, and as Sales Manager at Lead Forensics, directing a team selling web analytics solutions. Lee's career began at Lloyds TSB, where Lee operated as Business Director, leading a large team focused on service, sales, and risk management objectives.
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RedCloud
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RedCloud Technologies is a UK based company. It aims to tackle a $19tn B2B cash payment problem existed in the supply chain of the emerging markets, where the cost of cash is estimated to be 10% of the revenue. Through RedCloud’s platform, manufacturers, distributors, and merchants are connected and benefited from real-time payment, advancedbusiness insights and access to financial services. In addition, with valuable data captured in the platform, credit scoring for previously unbanked merchants are now possible. Merchants are therefore being financially included while financial institutions have access to the previously untapped market. Manufacturers, on the other hand, are closer to their end-consumers for targeted sales and marketing campaigns. The company was established in 2014. Its team came from mPesa, one of the most successful mobile money providers in the world, where 40% of the population in Kenya is using that platform.RedCloud has successfully built the first supply chain focused marketplace in Latin America in conjunction with Citibank, NCR and a number of leading FMCGs. It is actively expanding to Asian and African markets.