Regenerative Organic Alliance
Sarela Herrada is a co-founder of SIMPLi, where a focus on sustainable food sourcing aims to enhance the integrity and traceability of ingredients through collaboration with international farming communities. In addition, Sarela serves as a board member of the Regenerative Organic Alliance, promoting practices that support healthy soil, animal welfare, and fairness in the agricultural sector. Sarela's previous experience includes serving as the director of food and beverage at CAVA, playing a key role in the brand's growth and supply chain strategies, as well as holding managerial positions at Mayorga Coffee, Manhattan Associates, Kraft Foods, and GE Transportation. Sarela holds an MBA from The Wharton School and a Bachelor of Science in Industrial Engineering from Penn State University.
This person is not in the org chart
This person is not in any teams
Regenerative Organic Alliance
Regenerative Organic Certified® (ROC™) is a revolutionary new label for food, fiber, and botanical ingredients and products. ROC™ is based on three pillars that require farmers to use practices that ensure healthy soil, pasture-based animal welfare, and fairness for farmers and workers. Regenerative Organic Certified® is overseen by the 501(c)3 nonprofit Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and farmer and worker fairness. Led by Rodale Institute and spearheaded by Dr. Bronner’s and Patagonia, other founding members of the Alliance include Compassion in World Farming, Fair World Project, White Oak Pastures, and the Textile Exchange. The ROA has been established to continuously review and update the certification guidelines. At the Regenerative Organic Alliance, we envision a world free of poisonous chemicals, factory farming, exploitation, soil degradation, habitat destruction, pollution, short-term thinking, corporate bullies, greenwashing, and fake food. Instead, we imagine a world in which farmers, brands, policymakers, educators, researchers, and individuals come together to create a healthy food system that respects land and animals, empowers people, and restores communities and ecosystems through regenerative organic farming. Farm like the world depends on it.™