REI
Brian Friedman CFE, CFI, LPC is an experienced leader in asset protection and risk management, currently serving as the Director of Asset Protection & Risk Management at REI since August 2022. Prior roles include Director of Assets Protection for Global Supply Chain & Logistics at Target, where Brian led a team of over 500 employees, and Director of Asset Protection & CSO at HD Supply, responsible for safeguarding both physical and intellectual assets. Additional experience includes senior management roles focused on asset protection at HD Supply and managerial positions at The Home Depot. Brian holds a degree from Arizona State University.
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REI
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Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.