Steve Feth

Steve Feth is an experienced professional in the retail industry, currently serving as the Director of Planning and Replenishment for the Actionsports Division at REI since May 2015, after holding the position of Director of Product Strategy. Prior to this, Steve's tenure at REI from 1998 to 2015 included roles such as Senior Manager of Corporate Planning, Financial Planning System Implementation Manager, Category Merchandise Manager, and Merchandise Planner. Earlier career experience includes a position as Merchandise Planner at Federated Department Stores and at The Bon Ton. Steve Feth holds a Bachelor of Arts in Marketing from Indiana University of Pennsylvania.