Releaf
Rupa Shah is an experienced professional in the field of advertising and compliance, currently serving as the Founder, Director, and Influencer Marketing Regulatory Consultant at Hashtag Ad Consulting since August 2017. Rupa also holds the position of Director of Compliance at Releaf since May 2023 and is a panel member of the Promotional Marketing & Direct Response Panel for the Committee of Advertising Practice since May 2020. Rupa's extensive background includes over a decade at the Committee of Advertising Practice as a Compliance Executive and a Copy Advice Executive, where responsibilities included investigating breaches of advertising codes and providing pre-publication advice. Prior experience at the Advertising Standards Authority involved investigating complaints related to advertising practices of well-known brands. Rupa holds a Bachelor of Laws (LLB) from Brunel University of London, an LPC in Intellectual Property Law from BPP Law School, and pursued studies in Journalism at the University of Westminster.
This person is not in any teams
Releaf
1 followers
Releaf, founded in 2022, is a healthcare company dedicated to transforming patient access to Cannabis Based Products for Medical use (CBPMs) in the UK. Despite the legalisation of medical cannabis in 2019, its uptake has been limited. An estimated 1.8 million people in the UK rely on illicit street cannabis for medical purposes, while over 20 million adults could benefit from CBPMs but are unaware of their options. Currently, only around 30,000 people in the UK have an active CBPM prescription. The primary obstacles to broader adoption are the complexity of the prescribing process and a lack of awareness among medical professionals and potential patients. Releaf has made significant investments in developing a HealthTech platform to streamline access to CBPMs for patients with various health conditions. The platform was launched in February 2024, eliminating previous barriers and bringing about fundamental changes in the UK's CBPM sector. Our Leadership Team has a proven track record in navigating complex, regulated markets. Through substantial investments in time, money, and expertise, we have developed Releaf's HealthTech operating platform. This platform simplifies the intricate and makes the opaque transparent, ensuring a seamless, single online session for patients to access CBPMs for their relevant conditions. Press enquiries: Press@releaf.co.uk