Rahul Gupta

Rahul Gupta is a seasoned professional in marketing analytics and data science, currently serving as Senior Manager at Remitly since July 2023, where a comprehensive incrementality testing framework was established to optimize a $300M+ marketing investment, enhancing ROI by up to 10%. Previously, Rahul held multiple key positions at Meta, including Data Science Manager for Facebook Monetization and Assistant AI, where data science initiatives were led to enhance monetization strategies and drive product development through innovative A/B testing. At Microsoft, Rahul advanced as Principal Data Science Manager, focusing on growing the M365 Consumer user base, employing causal inference techniques, and developing machine learning models. Earlier experience includes a directorial role at Wunderman overseeing AI and data science solutions, and a pivotal role at St. Joseph Health as System Director for Data Science, where the data science program was established. Rahul holds a Ph.D. in Biomedical Engineering and an M.S. in Electrical Engineering from the University of Minnesota.