Retail Strategies
Derek Cassels, MS, is a seasoned professional with extensive experience in retail development, sales, and business management. Currently serving as a Retail Development Coordinator at Retail Strategies since July 2016, Derek has collaborated with 49 municipalities across 12 states, emphasizing the importance of trust and relationship-building in sustainable partnerships. Previously, Derek worked as a Sales Representative in the Sun Control Department at Phifer Inc, and as Director of Business Development at Avis Budget Group, overseeing a fleet of 1500 vehicles and managing significant business development initiatives. Additionally, Derek has a background in marketing as an intern at Pure Fishing, where innovative product development led to substantial sales increases. Derek holds a Master of Science in Marketing from the University of Alabama and a Bachelor of Science in Finance, showcasing a strong foundation in both marketing analytics and corporate finance.
Retail Strategies
Retail Strategies is the most trusted partner for recruiting businesses. We exist to give communities across the United States an advantage in attracting businesses. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate expertise. Retail Academy empowers community leaders to take a proactive approach to their retail opportunities by equipping them with tools, marketing collateral, and a list of prospects to properly market their opportunities. We help communities learn to attract retail, how data provides options, and real estate drives decisions. Downtown Strategies exists to assist communities in taking the next, or first, step in their Downtown’s journey. Revitalizing downtown communities is complex. We are committed to helping you achieve it. We identify and create a tailored strategy to enhance, revitalize, and mobilize your community’s efforts. When properly fueled, your Downtown can be a powerful economic, tourism, and quality of life engine. Our team of professionals can help you define your potential and empower you to achieve it.