Jeff Sigmen

Chief Customer Officer at Reyes Coca-Cola Bottling

Jeff Sigmen has extensive experience in the beverage industry, specifically with Coca-Cola. Jeff started their career with Coca-Cola in 2003 as Director of Sales, responsible for managing the Supermarket and Drug Channels in Southern California and Las Vegas. Jeff then progressed to various leadership roles within the company, including Vice President of Food Service On Premise, Vice President of Retail Sales, and General Manager of a Market Unit. In 2017, they joined Reyes Coca-Cola Bottling as Chief Customer Officer. Throughout their career, Jeff has demonstrated skills in team management, strategic planning, and achieving profitable growth.

Jeff Sigmen received a Bachelor of Science degree in Business Administration with an Emphasis in Marketing from California State University, Bakersfield, during the years 1991 to 1993.

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Los Angeles, United States

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Reyes Coca-Cola Bottling

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Reyes Coca-Cola Bottling (RCCB) is a proud West Coast and Midwest bottler and distributor of Coca-Cola brands, committed to adding value to the Coca-Cola supply chain. We operate numerous facilities, manufacturing and delivering the portfolio of Coca-Cola products to restaurants, sporting venues, businesses, healthcare facilities, schools, convenience stores and supermarkets. Reyes Holdings was founded in 1976 by brothers Chris and Jude Reyes with a small Schlitz beer distributorship in Spartanburg, South Carolina. Today, Reyes Holdings is one of the largest privately held companies in the world. We are a global leader in the distribution of food and beverage products. Family-owned and operated, the company is comprised of three business units: Reyes Beer Division, the largest beer distributor in the US; Martin Brower, the largest global distributor for McDonald’s; and Reyes Coca-Cola Bottling, a West Coast and Midwest bottler and distributor of Coca-Cola products. If you enjoy our products, you’ll really enjoy being a part of our team.