Vanya Blackburn

Vanya Blackburn, MBA, is an accomplished marketing professional with extensive experience in digital business solutions and brand development. Currently serving as Sr. Manager of Digital Business Solutions - Consumer Experience at Reynolds American Inc. since June 2023, Vanya previously held the position of Director of UnFranchise Marketing at Market America, Inc. from December 2016 to June 2023, where comprehensive marketing strategies were developed to enhance brand awareness and drive customer acquisition. Vanya's earlier roles include Director of Marketing at THS Creative, Department Manager at JC Penney, and Assistant Manager at The Walking Company Holdings, INC. Vanya began a career in marketing as a Conference Intern at the American Council for an Energy-Efficient Economy (ACEEE). Educational qualifications include an MBA in Marketing and a Bachelor's degree in Business Management and Marketing from Wilmington University, as well as an Associate’s Degree in Business Administration from Genesee Community College.