rhipe
Melanie Daff is an accomplished marketing professional with extensive experience in channel marketing, campaign management, and digital marketing. Currently serving as the Channel Marketing Manager for APAC at Crayon since November 2022, Melanie is focused on strategic partner marketing initiatives within the cybersecurity and business continuity sectors. Prior roles include Campaign Manager at nbn™ Australia, where responsibilities included driving digital inclusion and stakeholder advocacy, and Advocacy Marketing Manager at Microsoft, where demand generation was facilitated through digital marketing efforts. Additionally, Melanie has experience as a Marketing Campaign Manager at SiteMinder and as an Online Marketing Specialist at In Touch Networks, showcasing a strong background in B2B marketing and lead generation. Melanie holds a Bachelor of Commerce in Marketing and Advertising from Curtin University.
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rhipe
rhipe Limited (rhipe), formerly FRR Corporation Limited, is engaged in the wholesale of subscription software licenses to various technology service provider resellers. In addition, the Company provides value added consulting and support to assist service provider resellers transition their own clients to cloud and subscription centric business environments. It provides cloud licensing and solutions for its software vendors across the Asia Pacific region. Its divisions are focused on cloud licensing (private, public and hybrid), cloud solutions (consulting services), and cloud operations (billing, provisioning, support, marketing). It offers Microsoft Indirect Cloud Solutions Program (CSP) program for Australia. Its program allows the Company to wholesale Microsoft's public cloud offerings, such as Office365, Azure and Enterprise Mobility Suite (EMS) to rhipe's reseller channel on a monthly subscription pay-as-you-use basis.