Right Formula
Alex Weetch is a seasoned professional with extensive experience in creative strategy and brand development. Currently, Weetch serves as Co-founder and Creative Strategy lead at COR:US Effervescent Cocktails, contributing to the creation of Sparkling Rum Punch, and holds a position as Creative Strategy at Right Formula Caribbean, focusing on sports activation and meaningful event creation. Weetch has a strong partnership role at Dakota Ross, leveraging strategic expertise for impactful experiences. As the founder of Alex Weetch Consulting, and a previous founder, illustrator, and author of the children’s book "Eggbert Egg Fulfils their Destiny," Weetch has demonstrated a multifaceted career spanning various strategic roles in well-known companies such as R/GA and Naked Communications, with a solid educational background from Royal Holloway, University of London, and Barbados Community College.
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Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.