Right Formula
Glen Durrant is a seasoned marketing professional with extensive experience in the sports industry, currently serving as Senior Digital Manager at Right Formula since October 2019. In this role, Glen Durrant is responsible for delivering integrated marketing campaigns and strategies, managing substantial budgets, and leading a team of digital specialists to meet client KPIs. Prior to this, Glen Durrant spent four years at GiveMeSport, progressing through various roles including Senior Sports Writer, where responsibilities included creating breaking news stories and leading a team of writers for global sports coverage. Glen Durrant earned a Sport Journalism BA(Hons) from the University of Brighton between 2012 and 2015.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.