Right To Play
As Chief Marketing Officer of MLSE, Shannon oversees one of the largest and most diverse sports marketing portfolios in North America. With more than 25 years of experience, Shannon leads all brand marketing and fan experience functions for the Toronto Maple Leafs, the Toronto Raptors, Toronto FC, the Toronto Argonauts, MLSE LIVE and MLSE Foundation.
Shannon is equally as active as a leader in the industry and the community, including volunteer work with Habitat for Humanity and Free The Children, and serving on the Board of Directors for Canada Basketball, Giants of Africa, Right To Play and MLSE Foundation. Shannon was a 2022 Heroes Gala co-chair and joined the Canadian Advisory Board in March of 2023.
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Right To Play
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Right To Play is the leading international humanitarian and development organization using sport and play as tools to effect behavior and social change. Right To Play implements programs in 20 countries in Africa, Asia, the Middle East and South America. Founded in 2000 by Johann Olav Koss, four-time Olympic gold medalist and social entrepreneur, Right To Play fosters the hope and skills that are essential to envisioning and realizing a better future.