The Data Science and Analytics team at Safaricom leverages advanced analytical techniques and machine learning to extract insights from vast datasets, driving strategic decision-making and enhancing customer experience. By developing predictive models and data-driven solutions, the team aims to optimize service delivery, improve operational efficiency, and support innovative initiatives such as M-PESA. Their expertise in business intelligence and analytics ensures that the company remains at the forefront of the telecommunications industry while fulfilling its commitment to uplift the welfare of Kenyans.