Safilo
Francesca Previati is a seasoned Senior Global Brand Manager at Safilo, with extensive experience in managing global brands in the eyewear sector, including Tommy Hilfiger, Pierre Cardin, and Jimmy Choo. Since joining Safilo in April 2003, Francesca has excelled in various roles, from Product Development Coordinator to Junior Brand Manager, consistently focusing on developing and implementing marketing strategies, enhancing brand communication, and fostering relationships with prestigious fashion houses. Francesca’s expertise encompasses problem-solving, organizational skills, and a deep understanding of the eyewear market, complemented by an academic background in Economics and Management from Università degli Studi di Padova. Additionally, Francesca brings personal insights from being a dedicated parent.
Safilo
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Safilo Group SpA is an Italy-based holding company of the Safilo Group (the Group). The Group manufactures sunglasses and prescription eyewear and is engaged in the design, production, wholesale and retail distribution of products for the eyewear market. The Group operates a number of brands grouped into own brands and licensed brands. The Group's own brands consists of house brand collections of optical frames, sunglasses, technical glasses, ski goggles and helmets and includes the Safilo, Carrera, Polaroid, Smith Optics and Oxydo brands. The licensed brands portfolio includes Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Celine, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co, Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. It operates through 30 owned subsidiaries in America, Europe and Asia and through a network of distributors.