SALT XC
Erica Boynton is currently the Executive Creative Director at SALT XC and has her own company, EB2Creative, where she works as a Visual Artist. Throughout her career, she has held various creative roles at companies such as Apple, 360i, and Barry's Bootcamp. With a background in mixed media abstract and collage art, Erica has also worked with a variety of clients as a Creative Director and Associate Creative Director, specializing in content direction, copywriting, creative strategy, and more. She has a strong educational background, having attended Miami Ad School and Florida International University.
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SALT XC
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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.