SALT XC
Rena Menkes Hula is an accomplished creative leader with extensive experience in the industry. Currently serving as Executive Creative Director at SALT XC since September 2024, Rena has previously held significant roles at No Fixed Address Inc. as both VP, Group Creative Director and VP, Creative Director. Prior to that, Rena worked at Jack Morton Worldwide, progressing from Associate Creative Director to VP, Creative Director between January 2015 and August 2019. Earlier career stages included positions at Ogilvy and Flashpoint, showcasing a strong foundation in art direction and creative development. Rena holds a BFA in Advertising Design from Syracuse University, awarded in 2005.
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SALT XC
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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.