Sarah Fish

Sarah Fish is a seasoned marketing professional with a robust background in brand activation and demand generation. Currently serving as the Director of Brand Activation at Samsonite since November 2020, Sarah leads acquisition channel strategies to optimize customer acquisition across various campaigns while achieving efficiency goals. Previously, Sarah held roles at Goodbaby International as Senior Manager of Demand Generation, where performance marketing and omni-channel media execution were key responsibilities. Additional experience includes positions at TribalVision, Lila Delman Real Estate, AAA Northeast, and Big Fish Promotions, each contributing to Sarah's expertise in strategic marketing, digital strategies, and analytics. Sarah holds a Bachelor of Science in Marketing & Web Development from Roger Williams University and has further education from the University of Westminster.