James Koefoed

James Koefoed is an accomplished marketing professional with extensive experience in lifecycle marketing and digital strategy. Currently serving as the Head of Lifecycle Marketing at Special Broadcasting Service (SBS) Australia since August 2020, James develops strategies that enhance audience engagement and retention. Previous roles include Lifecycle Marketing Manager at SBS, Lifecycle & Optimisation Strategy Lead at Walkerpast, and Product Manager at Australian Broadcasting Corporation (ABC). James has also held senior positions at The Walt Disney Company, leading initiatives that significantly improved user experience and engagement. With a strong background in managing digital projects and marketing strategies since 1997 across various leading companies, James has proven expertise in delivering impactful marketing programs and optimizing audience journeys.