Samuel Rosenast

Journalist SRF Sport at Schweizer Radio und Fernsehen

Samuel Rosenast serves as the Head of Corporate Communication at Bank Frick since September 2024. Concurrently, Samuel has been a journalist for SRF - Schweizer Radio und Fernsehen since January 2015, specializing in sports reporting for football and ice hockey, as well as creating TV segments and conducting interviews. Prior experience includes leading communications and content at Destination Davos Klosters from July 2017 to August 2024, and serving as the Deputy Head of Sport at Somedia AG from January 2009 to June 2017, where responsibilities encompassed editorial leadership, news production, and sport journalism. Earlier roles included a position at PROFFIX Software AG as an IT Manager and sales and administration functions at Kuoni Reisen AG. Samuel holds a Certificate of Advanced Studies in Marketing and Corporate Communications from ZHAW School of Management and Law, and a diploma in journalism with a focus on TV journalism from MAZ. Institut für Journalismus und Kommunikation.

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Schweizer Radio und Fernsehen

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Mit vielfältigen und hochwertigen Programmen steht SRF im Dienst der Öffentlichkeit; die Inhalte richten sich an die gesamte Bevölkerung der Deutschschweiz. Als grösste Unternehmenseinheit der SRG SSR ist SRF fest in der Gesellschaft verankert und produziert seine Programme an vier Hauptstandorten in Basel, Bern und Zürich. Dazu kommen Regionalstudios in Aarau, Chur, Luzern und St. Gallen.


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