Florencia Lopez

Florencia Lopez is a seasoned Senior UX Designer with extensive experience in the gaming and technology sectors. Currently employed at Scopely since July 2025, Florencia previously worked as a Game UX Designer at Product Madness, where responsibilities included leading qualitative studies to enhance player understanding and usability assessments grounded in HCI principles. Florencia's career also encompasses roles such as Sr. User Experience Architect and Designer at Overactive and XPO Logistics, both focusing on SaaS, as well as teaching UX/UI at Coderhouse. With a foundation in Graphic Design from the University of Buenos Aires and specialized training in Human-Computer Interaction, Florencia has consistently contributed to user-centered design through wireframes, prototypes, and user testing across various digital platforms.