Obdulio Hernandez

Obdulio Hernandez is an experienced professional in omni merchandising, buying, and planning, currently serving as the Director of Omni Merchandising at Scotch & Soda since December 2021. Previously, Hernandez held key positions at Lacoste as Senior Omni Buyer and Merchandising Manager, and at Harley-Davidson Motor Company as Senior Buyer & Merchandising Manager. Notable experience includes consulting for MVP Collections on an e-commerce startup, and managing buying and merchandising strategies at Sears and Macy's. Hernandez’s background in private equity funds at State Street and Fidelity Investments complements a robust skill set in sales analytics, market trends, and consumer behavior insights, supported by a Bachelor of Science degree from Bentley University.