Scottish Fire and Rescue Service
Paul Smith has extensive experience in both emergency services and digital marketing. Currently serving as a Watch Commander at Scottish Fire and Rescue Service since June 2012, Paul manages a watch and leads community safety initiatives, while also acting as an incident commander. Prior roles include Crew Commander and Firefighter, with responsibilities in emergency response and community engagement. In the business sector, Paul founded COLAB UK to develop tailored social media strategies and later directed operations at Ryse SEO, overseeing digital marketing projects. Previous roles at Aviva included managing innovation projects and enhancing customer experiences through digital solutions and risk management. Paul's professional journey is complemented by a background in operational leadership, team development, and strategic oversight.
Scottish Fire and Rescue Service
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The Scottish Fire and Rescue Service was established on 1st April 2013, bringing together the collective skills and experience from across Scotland’s previous eight fire and rescue services. Our most recognisable role is emergency response and we attend over 90,000 incidents a year, covering everything from fires and road traffic collisions to water rescues and chemical spills. While our staff are ready for action 24 hours a day, 7 days a week, 365 days a year, our role begins long before any 999 call is made and in communities right across Scotland we are working to deliver crucial safety messages in the fight against fire. Our frontline is supported by a hardworking team of non-uniformed staff, from accountants and ICT specialists to cooks and technicians, without whom we could not function. Our high service standards and commitment to development have ensured that our staff continue to be amongst the best equipped and most highly trained in the world.