SEAT
Víctor Monserrate is a seasoned professional with extensive experience in digital business development, data monetization, and strategic product management, currently serving as the Head of Digital Business Development at SEAT, S.A. since October 2015. In previous roles at SEAT, Víctor led initiatives to enhance digital transformation, reduce costs across various sectors, and manage critical product launch strategies. Additional experience includes positions at Buhler, redi-Group España Quality S.L., and personal entrepreneurship, showcasing a strong foundation in engineering and management, supported by academic credentials from prestigious institutions such as Universitat Politècnica de Catalunya and ETH Zürich.
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SEAT
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SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries.